Of course, as a good Microsoft employee, I love SOAP. In fact, I regularly use SOAP every single day to keep myself clean. The rest of the time I wish I had the skills to write this explanation of why SOAP is really simple.
Many years ago a former boss of mine (Peter Ford, I believe) told me "Anytime someone says to you 'that won't scale' during a design argument what you should hear is 'Yo Mama!'". [Ed. Note: For my non-American reader(s) "Yo Mama!" is a generic American insult, it is considered very tame and would be acceptable, if said jokingly, in a professional environment.] Lately I've run into another design argument that needs to join the "Yo Mama!" equivalency list – "That's not RESTful!"