Imagine if you could find a random store on the Internet and get reputation data about it regardless of where it had previously sold goods. Maybe it has a great reputation on Yahoo Shopping but a lousy reputation on EBay? Maybe it has an outstanding reputation on MySimon but hasn't really established itself yet on MSN Shopping where you happened to find it? Shouldn't we be able to find all the reputation data without having to be held hostage to some reputation intermediary? The same applies to reputations about people. Imagine if a website with a comment section could collect reputation data about a user from every site they have posted at and use that to figure out how much moderation, if any, they should apply to that person's posts? Why should someone have to start building their reputation from scratch on every website they go to? It's out reputation data, it's about us or its generated by us and it's bloody time we set it free!