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Network News and the Baited Mousetrap

"This is an industry, it's a business. We exist to make money. We exist to put commercials on the air. The programming that is put on between those commercials is simply the bait we put in the mousetrap." – Ted Koppel, retiring anchor, ABC New, Nightline

Obvious? Yes. But still worth remembering.

Quote taken from Washington Post article "His Night in the Sun – After 25 Years, Ted Koppel Is Leaving the Show That Did It His Way", 9/8/2005 by Howard Kurtz.

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